Fashion: Concept to Catwalk
Fashion: Concept to Catwalk
Fashion: Concept to Catwalk Fashion: Concept to Catwalk

* Book Type:

Not Available Online
Publisher: Firefly Books

Author Statement: by Olivier Gerval
Series Name: Studies in Fashion
Audience: Trade
Specs: 200 full-color and black-and-white photographs and illustrations, two glossaries, directory, filmography, bibliography
Pages: 216
Trim Size: 8" X 10" X 9/16"
Language code 1: eng
Publication Date: 20100923
Copyright Year: 2010
Price: Select Below

Fashion: Concept to Catwalk

An insider's guide to the fascinating and fast-moving world of the fashion trade.

An insider's guide to the fascinating and fast-moving world of the fashion trade.

Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.

Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:

  • Products -- the influences of vintage designs, popular culture, silhouette and themes
  • Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework
  • Concept -- developing the idea, sketching, using a dress form and illustrating
  • Visual presentation -- the studio, portfolio, brands, labels, layout and house style
  • Design and production -- the atelier, draping, fittings, pattern-making and assembling
  • Promotion -- events, public relations, styling, models, photo sessions and the runway

With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.


Olivier Gerval is the founder and director of C-6-12, a school of art and design, where he created an original method of apprenticeship.

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